BRAND IDENTITY
The brand
Maracons but make them XXL – that’s a MACAROO! Entering the contemporary sweet treat market, MACAROO’s intention is to stand out in the urban landscape with a fresh, fun yet modern look.
The logo
The identity of the brand centers around the macaroo character. Based on the „love“ gesture, the visual style is playful and cute, yet feels contemporary and minimalist. The logo can be applied both with a line and solid coloring.
The business card
The packaging
Macaroos can be purchased in several amounts: single, per choice, or per special edition packages. The style of packaging depends on the amount chosen, thus turning them into collectibles for the clients. The style is minimalist, yet colorful and playful, always featuring the macaroo character.
Single order
A small paper bag for eating the macaroo in a hygienic way on the go.
6 servings
A little carton pull out box.
12 servings
A recycled paper bag, closed with a sticker at the top.
24 Servings
A reusable canvas bag.
Merch and misc.
The MACAROO brand can be continously extended with different merch items, like clothing, bag charms and stationary.
Maracons but make them XXL – that’s a MACAROO! I created the entire concept and identity of the brand, including logo, CI and packaging. The brief was to create something that felt colorful and playful while maintaining a modern and minimalist style.
Client:
Project:
Tools used:
Year:
MACAROO
Brand Identity
Illustrator, Photoshop, InDesign, Firefly
2026